The other day, I saw a local political candidate standing on the side of the road waving at passersby. What made the situation unique, was that he was not standing on the ground, he was standing on the top of a huge semi truck that was adorned with his name and face. Not only that, it was the middle of summer and over 100 degrees, yet it made me wonder. Will this really get him votes?
It also got me thinking about gimmicks I have seen done by hotel salespeople. For instance, a sales manager for a luxury hotel who ditched her typical business suit for a casual outfit from a well-known clothing store to wear on her site inspection with executives from that company.
Cute idea, but is it effective?
If a meeting planner is doing their job, they make their property decisions based on what’s best for the meeting and attendees. That could be ideal space, conducive guestrooms, technology capabilities, service level, flexibility of staff, proximity to airport and local attractions, food and beverage … or a combination thereof. And it varies from meeting to meeting (even for the same organization!)
So just keep in mind. A gimmick is a gimmick. Don’t rely solely on it to get the business. Make sure you find out what is important to the client and address how your property can meet and exceed those needs, then follow through. That will get their attention—and keep it (along with their business.)
What are your experiences with gimmicks? Has one ever caused you to make a purchase? If so, were you satisfied?
Image by Flicker user Let Ideas Compete (CC BY-NC-ND 2.0)